Business Analysis

‘Develop finely tuned marketing and service delivery strategies..........’

In helping your business to communicate effectively, we make a point of learning as much about your marketplace as possible.  We then gather all knowledge together to help us recommend specific actions or tactics to help drive your business forward. We also identify what knowledge is unique to your organisation, and utilise this within the communications mix to create opportunities and enhance your visibility.

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Shop Local Dalry

Friday, January 15, 2010

The initial brief was to create some colourful artwork to be placed in the windows of vacant buildings.  However when visiting the location, mac iD considered the broader context of why and how the project would influence or impact on the local community.
A proposal was then put forward to collaborate with the local shops and incentivise the local community to visit their local shops.  The proposal also reflected the ethos of the local business community and how best to motivate it using branded community and wealth generation campaigns.

Posted by macID on 01/15 at 09:54 PM (0) Comments • Permalink
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Business Analysis - DCH Car Hire

Tuesday, January 12, 2010

It started with a request to reprint an A5 flier. Instead, we listened to DCH Car Hire’s marketing issues and made recommendations of how best we could drive the business (No pun intended!). Our contribution has won us a long-term collaboration. DCH’s new website now manages the car rental options digitally, and an effective SEO campaign generates increased traffic.

Posted by macID on 01/12 at 04:41 PM (0) Comments • Permalink
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