Royston Stress Centre Rebrand
We are delighted to have completed Royston Stress Centre’s rebrand to Lifelink.
Royston Stress Centre works with people from all over the north of Glasgow in managing high stress levels and improving quality of life. The centre has had a very positive impact on the local community, but it was felt that its contribution was not reflected sufficiently in the centre’s name.
A rebranding process began with a number of consultation meetings with the client, user groups, and members of the community who had never used the centre. From a wide range of concepts, we recommended adapting ‘lifelink’, which had been used for the crisis area of their work, to be applied to the whole organisation with a completely new look.
We also developed a number of sub-logos covering the various aspects of the centre’s work.
The complete rebrand included stationery, signage, exhibitions, printed brochures and a new website.
Main brochure cover
The family of 'lifelink' logos
Spreads from the brochure